Don’t use your company blog as a personal diary

The blog should be well written, though it does not necessarily need to be in the Queen’s English. You should try to make sure that the language and the tone you use are reflective of your company’s ethos and image. The blog is there to provide information and advice to potential or existing customers, not to tell them about your best friend’s dog, what you had for breakfast, or how bad your day has been.

Company blogs are there for a few specific reasons. These are;

Your blog content should always be relevant to your site. This could be about the products or services you provide, or any news related to the industry. You could have articles about gift ideas if you sell ornaments, birthday cards or ties, or it could be about the most common misconceptions or misunderstandings about your industry. So long as it is relevant, it should be OK.

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• To generate an online community and to promote comments and discussion
• To improve your website’s ranking on search engines by increasing its SEO capabilities
• To provide information about your company’s products, services or anything related to your industry
• To entice readers to return and read more blog posts.

Alysa Thomas
Content Writer

Remember that your blog is there for your customers and site users, and so if you want to keep them interested in your site and your company then keep it relevant, keep it updated and keep it in line with your company’s ethos, image and style.