Figures released under Google’s transparency policy

Google has recently been under scrutiny from the Federal Trade Commission for their AdMob acquisition. The commission has since closed the investigation after they discovered that the deal with AdMob is unlikely to affect competition in the mobile advertising space.

The figures released show that most of Google’s AdSense publishers are content providers and 68 per cent of the revenue share worldwide is earned by them. This means that 68 per cent of the money received by Google from advertisers is for their AdSense content ads.

Victoria Jones
Content Writer

Another figure to be revealed under Google’s new transparency policy is that publishers keep 51 per cent on the search front. This covers the cost of research and development to improve and expand the search and AdWords technologies.

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It seems that Google are now taking their bid to be more transparent very seriously, as they have recently announced their revenue shares for their AdSense network.

And as Google are making more and more investment in AdSense, the remaining amount of revenue covers the costs of these investments being made in AdSense. Google have spent money on the development of technology and features that can help users earn even more money from the ads.