Google AdWords: Seller Rating Extensions & New Advertiser Goals

Another new feature is New Advertiser Goals in the Opportunities Tab of your AdWords account. In the past you were limited when it came to ideas for the keyword bid and budget. Now, you’ll be able to choose from three common advertiser goals to optimise your account. These three new options will be:

As usual, Google is helping advertisers to get most out of their advertising campaigns. Recently, Google has launched Seller Rating Extensions. This makes it easier for people to identify highly-rated merchants when they are searching on Google. This is done by attaching merchant start rating from a Google product search to AdWords ads.

This SEO news has been brought to you by Just Search; Experts in internet marketing and PPC

In order to do this, your online store must be rated in the Google Product Search with a minimum of 4 stars and at least 30 reviews. Moreover, you’ll be only charged for clicks on your ads. If someone clicks on your review link, Google won’t charge you for this.

• Maintain or Decrease cost to provide ideas on your current spend.
• Increase Traffic to give you ideas on increasing traffic at varying cost levels.
• Balance Cost & Traffic to get mixed ideas of either increasing traffic or decreasing costs.

With these two new features, advertisers would be able to optimise their account much more efficiently. We hope to get more and more features in AdWords that will help us to achieve the desired ROI.

(Source: http://adwords.blogspot.com/)

Adil Jain
PPC Account Executive