New Google AdWords tool: Analyze Competition

The Analyze Competition tool holds anonymous data so no information is revealed about an advertiser’s identity and the data available is just like benchmarking. In order to make the most out of this tool you should:

Adil Jain
PPC Account Executive

The Analyze Competition tool examines an account’s activity over the past two weeks by representing products and services advertised by a client. It compares an advertiser’s performance with other advertisers in the same category and represents the results in the form of a bar graph. You can measure your performance by four metrics; CTR, Impressions, average position and Clicks. These metrics can be selected inside the tool and you can filter competition by choosing your country as the UK. Moreover, you have an option of exporting results to a CSV format.

• Click on Explore ideas to see the keywords, bids and budget ideas available for your client accounts.
• Focus on advertising goals and the most relevant metrics.
• If a campaign is performing poorly in comparison to the competition, you can get insights into changes to make it perform better.

Google has provided a new tool for advertisers to measure their creative skills. Currently in testing mode and available to just few accounts, this tool is to be placed within the opportunities tab of your AdWords account.

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This tool will help in uncovering new opportunities which will not only help you to analyse the competition, but also improves your account’s performance.