SEO vs SMO

However, we tend to look at the two aspects as co-habiting. One couldn’t exist without the other (to a certain extent). It is now six years since Facebook started up and just to compare to other forms of media, you can see how quickly it “took off”. The Internet itself took four years to gain 50 million users, whereas Facebook added 100 million users in less than nine months. Facebook is the most visited site on the internet, and Twitter isn’t far behind. So why not utilise these sites that can offer us so much exposure?

SEO

With your customers/visitors being the most important part of the online mix, getting their feedback through your site and social media platforms can prove to be invaluable in understanding them and their needs. This will, in turn, provide you with a great source of information on how to adjust your content to better suit your consumer’s needs and progress to a more relevant, resourceful website.

With social media it’s even easier to build relationships online, but it’s important to focus on building quality relationships instead of adding hundreds of ‘friends’ on Facebook, or following everyone on Twitter in the hope that they’ll follow you back. It would be more beneficial to select a few key relationships and to build on these and strengthen them.

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Some social media stats you may find interesting include:

• Facebook claims that 50% of active users log in to the site each day. This would mean at least 175m users every 24 hours
• Twitter now has 75m user accounts, but only around 15m are active users on a regular basis.
• LinkedIn has over 50m members worldwide.
• Flickr now hosts more than 4bn images.
• Wikipedia currently has in excess of 14m articles, meaning that its 85,000 contributors have written nearly a million new posts in six months.
• Mobile is increasing at a faster pace than before for Facebook, with more than 65m users accessing the site through mobile-based devices.

Conclusion

When you have a site with have thousands of users visiting regularly, you should provide valuable fresh content on a regular basis because if you don’t, they’ll soon stop visiting. Aim for one quality blog post or article a week on your blog or website and then link to this new content through social media platforms to help promote it and generate new interest and new visitors also.

Social Media Optimisation, or SMO for short, is a way of marketing your business through a number of different online portals. In the last five years, social media platforms such as Twitter, Facebook and YouTube have rocketed into our lives and are now a huge part of our online experience. In the SEO industry it is often thought that SMO and SEO are very different, one affects your rankings and the other is used for brand awareness and reputation.

The amount of exposure you can gain is unbelievable through the likes of Twitter and YouTube. Other forms of SMO platforms to use are Flickr, Linked In, Tumblr, Weebly, Wordpress, Digg, Squidoo and Blogger.

Build a community

Relationship building

SMO

In our opinion, SMO and SEO can exist perfectly together. They both have positives and negatives but together they can provide a tool that if used correctly, can make your online presence develop hugely.

This blog will be discussing whether search engine optimisation and social media optimisation work well together, by delving into both areas on a general level and explaining how to use them to your advantage, concluding with our final opinions on the matter.

Authors: Kenneth Berkley, Julie Cheung, Rob Bromilow

While SMO will continue to grow over the years and SEO continues to shift and change, the main focus will be on your users/customers and to build relationships and trust with them.

Fresh content and promotion

Search Engine Optimisation, or SEO for short, is a way of improving a website or web pages visibility within the search engines through natural/organic search results. SEO is constantly evolving and now many people find themselves targeting different parts of search, including image search, local search, video search and industry-specific search.

How SEO and SMO can work together

The fact is that SEO techniques are employed to help sites rank highly in the search engine results pages of Google, Bing and Yahoo while SMO is used to raise brand awareness, create a buzz and get consumers talking about you. The main aim of both these techniques is to effectively make you and/or the site better known and more popular, which will result in more traffic and sales or whatever you aim your goal to be.