Writing on difficult topics

For example, the Just Search news section doesn’t talk about SEO specificially, it features articles about Google, Twitter and the like. These topics are relevant to our industry and there is always news about them, meaning we never lack source material.

Here at Just Search, we recommend that just about every website has a blog that can be updated. However, some industries lend themselves to blog content more than others. How do you find suitable subject matter for your particular website?

If a website sells a billion different products, there is a far greater chance of being able to write a relevant article than for a website that sells a billion versions of the same product. The simple fact is that you won’t be able to write as regularly for some sites – but you will be able to write.

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Rather than trying to write about your products or services directly, the trick is to think about the types of articles that might naturally feature them. Don’t try and inflict dry, pointless articles on people. Write for readers first.

Alex Bowden
Senior Writer

When I say ‘difficult topics,’ I don’t mean politically sensitive – although they could be that. I’m talking about topics where you struggle to understand the subject matter or where you struggle to think of anything to say.